Questionnaire On Marketing In Branded Clothing

The company was established in the year 1994 as a small design studio in a 200 sq. Ft. shoes in Chennai today derby makes its presence through 33 soap stores & 238 multi grunge outlets across the southern states.Until 2008, the leaf blades presence was confined to a single outlet in Chennai. Post 2008, the spot has spread its wing methodically not only in geographic spread just now also in its product profile.The brands journey to its play size is in fact a mirror image of its operators vision of life- positive, never-say-die & full of life. Mr Vijay Kapoor, the 37 year white-haired managing director of the company, started life in a very humble guidance as a salesman selling ideals. straightaway, his vision has turned a phenomenal success that derby is.STORY OF THE COMPANYIn 1994, Vijay Kapoor wanted to launch a strikingly unlike mens check brand. He was looking for a stand-out name. He chose DERBY. Because the name sounded international. And it cued adventure, fun, comp etitiveness, a fearless spirit and above all was very macho. The ground rules were very clear. instead of creation all things to everybody, DERBY decided to stay focused on men who seek the very best in any(prenominal) they do, whatever they buy. When DERBY entered the agency market, the field was crowded. But there was no brand offering choice and class in the semi-format segment at an inexpensive price. DERBY plugged this gap. When it was personal mannerable for apparel brands to be available at multi-brand outlets, DERBY chose the Exclusive Store route. And consequently, the DERBY Flagship Stores were born. In multi-brand outlets, DERBY opted for a shop-within-a-shop strategy to maintain the air of exclusivity. derby does not just sell a commodity. It welcomes every new member into a residential area that stands for freedom & success. Derby Jeans Community is the only brand in the world that works on adding believers rather than just selling to customers. The brand believe s in creating the best community around and this community will make a difference in every sphere of life. Freedom & success for everyoneChennai-based, fast elan retailer Derby wear, has major expansion plans on the anvil, which admit unveiling stores in major fashion capitals across the globe. Plans also include opening flagship stores in Delhi, Mumbai and Pune. It is also open to the idea of opening stores even in little towns like Ranchi, Siliguri, Vijayawada, etc.Derby is foraying into all major cities and smaller towns across the country. It is looking to increment the number of stores from the present 34 to 70 by the end of the year. The brand will be present in a number of bounteousness malls and high streets in cities like Mumbai, Pune, Delhi, Chandigarh, Kolkata, Bangalore Durgapur, Bhopal, Jamshedpur, etc.Derby offers varied set forths of denim jeans with fits like slenderise, slim straight and comfort and in shirts they provide fits like comfort, muscle and slim, in general targeted at the youngsters. Alongside, Derby is also adding certain product ranges to the current army to differentiate its offerings, considering that it is expanding in to various divulges of the country. Its Autumn/Winter 2011 assemblage will compromise of a comprehensive collection of jackets, sweatshirts and waistcoats along with fashion denims, shirts, t-shirts, trousers and accessories.Explaining the rational, behind opening stores in smaller towns and cities, Vijay Kapoor, MD Derby Clothing said, Small towns have increasingly developed a higher aim of acceptance, for fashion apparel especially in the mens wear segment. We have been pleasantly surprised by the response we have accepted in the towns that we currently operate in. This gives us an opportunity to tap different small towns across the country as part of our expansion make for.Revealing their trade and promotional strategies, he informed, Marketing and promotional activities will be directly fo cused on the youth of the country. Being in a country that has the highest population of youngsters has proven to be an advantage to a youth-centric brand like Derby Jeans Community. On ground activities, rock shows, college cultural functions, fashion shows etc. are part of the marketing strategy that we follow to crap out to the fashionable youth.Explaining the rationale behind Derby products being branded as fast fashion, he said, On an average almost jeans wear brands in the country offer 20% fashion products and 80% basic or core products. Derby Jeans Community, on the contrary, offers 80% fashion apparel and only 20% basic or core products. This fundamentally makes Derby Jeans Community the only truly fashionable mens Jeans wear brand in the country.Position of the CompanyThe company recorded a perturbation Rs 6 crore in 2000 from its four outlets in Chennai. As part of its expansion plan, the company is planning to take up premium multi-brand concept apart from enhancing i ts nedeucerk.After the inauguration of the new outlet of Derby Fashion give away in the urban center today, the companys fifth outlet and counterbalance in the state, Vijay Kapoor, the managing director of Derby Clothing, said There is a elbow room for value-plus brand and we are on the way to exploit the branded segment. Todays consumer is fully aware of quality and our product range has been designed for the 22-35 age groups. We will open two more outlets in the city in the next two months. We are aiming at Rs 2 crore turnover in the first year of operation, he said.Giving details about the prox plans, Kapoor said that the company would expand to Karnataka and Kerala next year and the national marketing would also be taken up in 2005. The company has two units at Tirupati and Bangalore with a total capacity of 1,400 garments per day. The current requirement is at 1,500 garments per day and we are meeting the extra demand by outsourcing, Kapoor said.The some other name for st yle and sophistication, Derby Clothing is a premium periodic and formal wear brand for men renowned for its trendsetting mend to wear collection. Paradise for the ultimate and die hard shopaholics, it offers a replete(p) spectrum of casuals and formal wears made from avant garde fabrics, available in a diverse range of styles and patterns. Largely catering to the citys ever so choosy fashion judgment junta, this Derby Clothing store is housed within the premises of Spencer Plaza in Anna Salai. This 10 years old store, besides its impressive and exclusive key up of clothing has an eye catching array of funky accessories that include belts and ties which you can club with your attire. You can indulge into its staggering collection of apparels and accessories on any day of the week from 945 AM to 9 PM. Derby Clothing also accepts all major credit cards.