Advertising Alcohol Essay

Alcohol has appe bed in UK as thoroughly as around the world for mevery years. It plays a significant feel in the life of human. As British Medical Association in 2009, people in UK is the most of inebriant users in Europe. However, like former(a)(a) addictive substances, abuse of intoxicantic beverageic beverage allow foring bring a swarm of unsuitable consequences for people. Timms (2013) cl exacted that alcohol is the driving force of psychosis, dementia, and physical problem.There be almost people who claimed that presidency is not authorized to go through the advertising of alcohol inflexibleer than some other growths, but some were in the other idea that government should do it because of the bad impact from alcohol advertising to those who watch it, oddly young people. This essay is aim to clarify the opinion that alcohol will result negative effect for human heath as rise up as social life and its advertising want to be dependent by government. Firstly, e xcept useful of alcohol to people life, alcohol is cause of many negative problems.It is a fact that alcohol was used in to many industries such as food, heath service, and research also. Alcohol may good for heath with a limit amount. With reference from NIH (2003), in a great exit of male surveyed, those who drank more than three times a week will have fewer heath risk than others who and drank less than once a week. However, according to Kenny (2012), people should not fuddle alcohol too much everyday. For instance, the limit of alcohol, which accepted by government, is one hundred fifty200ml for men and 100-150ml for women.Base on each habitus, drinking more than that social unit may lead to sign of headache, dizzy, sickness, loss of control, etc. To reference from manor halls research put out year, 25% of deaths ontogeny in the last ten years was caused by alcohol. It showed that most of people cannot control their drinking, and this keep down is change magnitude day by day. Thus, it is important to limit alcohol use. Secondly, alcoholics atomic number 18 threatening to the social life. It may be noted that drinking alcohol is touch-and-go not only for people but also their family. A lot of social evil and family violence are uprise from bibulous people.When drinking too much wine or beer, the phenomenon of losing control will appear. Then, the drinker may have negative activities to people around. For example, according to Aquarius, 30% of sexual harassments were affected by alcohol. Furthermore, unfortunately, almost alcoholic was the cause of increasing unemployment (Macpherson, 1988). Then it tends to the thievery when alcoholics do not have money to demoralize alcohol. From those reasons, it is clear to see that alcohol is truly a hazard to people. spell to the other side, advertising of alcohol will also bring the bad effect to people.Alcohol advertisement, like other products advertisement, is aim to approach people and persuade th em to buy as much as possible. Actually, most of alcohol advertising nitty-gritty was received great military rating from people under 23 years old (Jernigan, 2010). On the other hand, although people know the negative of using alcohol, promotion by any way will make them tend to use it naturally. Wilby (2008) claimed that people are strong affected by advertising of alcohol because they are considerably to receive information provided by this advertisement.Advertising of alcohol makes people, especially the youth, form that it is the daily product. Moreover, Jernigan (2010) believed that almost alcohol companies tried to insert the combination of eternal features relative to cultural, religious and regulatory context on their advertising. Thus, they try using it everyday like the case that they saw on advertising. In British Medical Association (2009), researchers said alcohol advertising and promotion increases the likelihood that adolescents will start to use alcohol and to drink more if they are already using alcohol.Therefore, if alcohol companies are all vindicate to do advertising by their own way, it will be dangerous for customer insight. Finally, alcohol advertising needs to be limited to foster customer from the wrong perception about wine or beer. In fact, alcohol companies have right to do advertise like other product in market. The more alcohol that they sold, the more money of measure government can earn. Follow HMRC (2013), alcohol products brought a huge number of revenue to UK, which is ? 3,323m from April to July 2013.This number illustrated for the great tax revenue that government acquire from alcohol companies. However, the damage to people heath and life are large than that. Government had to pay more for the accident and medical insurance that come from effect of drinking too much alcohol. Therefore, limitation to the advertising content of alcohol is really necessary. In practice, government represents for the right of people , so they need to intervene to alcohol advertising for protecting customer. Although government cannot absolutely toss out all the advertising of alcohol, they need to control it.For example, Hall (2012) believed that alcohol merchandising require that ads not link alcohol with sex, social success, youth husbandry or juvenile behavior. In conclusion, the essay focused on difference points of whether alcohol advertising should be restricted or not, and the graphic symbol of government in this situation. Obviously, whether drinking alcohol is good or not depends largely on the awareness of people who use it. Nevertheless, advertising this product widely on media will cause many bad impacts. For that reason, the strict guidelines and regulation for alcohol advertising is really needed.The government should strictly control this kind of product as well as develop propagandize for people about using alcohol in the right way. isolated from that, government also can impose more heavy taxes upon alcohol goods. This can force customer to use less alcohol and increase national income at the same time.References AQUARIUS (n. d. ) Alcohol and Violence WWW Aquarius. accessible from http//www. aquarius. org. uk/alcoholandviolence Accessed 02/09/2013.British MEDICAL ASSOCIATION (2009) Under the influence the damaging effect of alcohol marketing on young people WWW Available from http//www.alcohollearningcentre. org. uk/_library/undertheinfluence_tcm41-1900621. pdf Accessed 24/08/13. HALL, E. (2012) alter up the U. K. proves difficult. Advertising Age, 83 (17), pp. 9. HMRC (2013) Tax and Duty Bulletins WWW HM tax & Customs. Available from https//www. uktradeinfo. com/Statistics/Pages/TaxAndDutybulletins. aspx Accessed 01/09/2013. JERNIGAN, D. (2010) The extent of global alcohol marketing and its impact on youth. Contemporary Drug Problems, 37 (1), pp. 57-89. MACPHERSON, N (1988) The Effect of Alcoholism on Earning Capacity WWW Economica.Available from http//www. econo mica. ca/ew03_2p1. htm Accessed 02/09/2013. NIH (2003) Frequency of Light-to-Moderate Drinking Reduces Heart distemper Risk in Men WWW NIH. Available from http//www. nih. gov/news/pr/jan2003/niaaa-08. htm Accessed 31/08/2013. Timms, P. (2013) Alcohol and depression WWW Royal College of Psychiatrists Public Education Editorial Board. Available from http//www. rcpsych. ac. uk/mentalhealthinfoforall/problems/alcoholanddrugs/alcoholdepression. aspx Accessed 31/08/2013. WILBY, P. (2008) Under the influence. New Statesman, 137 (4887), pp. 17.