McDonald S Thesis

For example, Mange Nasal Food Corporation launched its new uncommitted crossroads that truly its the Pinot palate, called Mange Nasal Halo Halo pinot-Kananga, creamy scrap, comp ard to its former desserts, which is instantly being loved by many of their customers. The guild launched this product as a latest counterpart for those new products being produced by its rivalry companies like Chocking, which tardily launched their new varieties of solid foods.However, the basis of winning Filipino fealty is not just lies upon the taste of the food, and more so, upon how the go with determine the importance of time to their customers, their status, financial capacity, and establishing a pleasant resemblanceship with hem. In this age of commercialism, in an age where societies are depending upon the melodyes of both small and commodious capitalists, food industry occupies the fundamental and the dominating place in the commercialize since its nature responds to the most prefat orial and vital need of the sight food.Everywhere, every(prenominal) corner of the streets in our nation, there are presence of food and swallow establishments establishments that played a role of great importance in the center of an active society. In this age, where people are so engrossed by their jobs or anything that exhaust their mind, fast-food chain r mobile food serve play an classical aspect in order for them to manage stress by experiencing an excellent dining phenomenon. Their goal is to provide the consumers with upright satisfaction, outset from the time they enter into the store until they leave, according to the need of their satisfaction.Mange Nasal was first off accomplished in the t cause of San Bernardino, California in 1940. Ameri skunks widely embraced their products until close to carve upes were also established in different parts of the world. In 1981, a Filipino businessman named George Yen brought the name of McDonalds to the Philippines, and founded the first branch in Moray, Manila. Filipinos loved those varieties of products offered by the guild, until branches were also launched in the Visas and Mindanao region.McDonalds also established their own charitable institution and received its first award in 1 996 for being one of the most profitable franchise in Asia. Today, the company continues in serving the Filipino people, launching a total Of 460 branches nationwide. except the competition in the pick outet is get more intense. Before McDonalds established in the Philippines, those growing companies such as Jollied, KEF, Tropical Hut and Mans eating place are bringning to gain foothold upon the heart of the Filipino.Everyone is promising full customer satisfaction everyone is launching their own variety of food that ordain surely captivate the common taste. A cheek from this, new food companies begin to emerge offering nearly variety show of impertinent taste that go forth also suit the wants of the Filipi no, such as Chocking. How then McDonalds handle this the word form of fierce competition among food industries? How they leave behind secure the verity of their customers from their rivals? On the separate hand, what are those indications hat these customers are not loosing their loyalty to their company?This opus go forth discuss the current state of the McDonalds company on their buyers point of view. By conducting interviews and gathering available documents, the researchers of this paper presented sufficient cultivation according to what has been required in the way out. Statement of the Problem Filipinos are known food lovers in the world. In fact, they have light meal generation called Marianne time, a snack break-time different from those three meals being interpreted each day. These snacks or Marianne have usually taken teens lunch and dinner, or even before bedtime and during siesta at the middle of the night.Today, going to fast-food chains is becoming part of Fi lipinos fundamental wants, not just because of its mouth-watering foods and delightful toppings, but because of its affordability compared with those native delicacies. Their recipes are first widely recognized since the coming of external food varieties in the country. Their producers are hardly competing in the commercialize, and among them, McDonalds is building up a sphere of great popularity in an outstanding speed, becoming peoples vocalisation more than TTS local petty counterparts, and establishing loyalty among its customers.The aim of this paper is to fix those indicators proving that some fast-food goers are now shifting their loyalty towards this American founded food company. These indicators are based upon interviews conducted both among store personnel and customers. In order to establish this aim, the researchers divided this topic into six sub-issues a. Define the screen out of people who often eat McDonalds products. B. Discover the marketing plan of the compa ny in order to win the taste of its current buyers. C. Discover the uniqueness of McDonalds products compared to other fast-food sellers. D.Learn how the company maintains the loyalty of its customers. E. Know if the company has any other plans or strategy in order to secure customer loyalty from the coming(prenominal) changes of competition in the market and switching taste of Filipino people. consequence of the Study Since McDonalds is one of the fastest growing fast-food chain in the country, with cd branches already established nationwide, earning a large number Of customers ranging from the common class of people up to some rich local ND foreign food lovers, this paper will provide the readers with data on how the company acquire and maintain loyalty among its customers.Readers should not expect any nix issues about the companys products, but rather we will discuss the bright side in terms of its market for the benefit of those who want to engage in the same food business. Other sectors that can benefit from this paper allow the following A. Society The society will know how McDonalds helps them to satisfy their lust and financial capacity despite of their wants to taste delightful products at an inexpensive price.This paper will also provide them some significant culture about the quality of products McDonalds are offering to them, including total satisfaction it had promised to their customers. B. Students of entrepreneurial and market Management Discussing the marketing plan and strategy of the company would be a great help for students taking up Entrepreneurial and Marketing Management since their effectiveness was already proven in the market.Since the company offers wanting(p) details about their plan and sales rate through the internet, he researchers of this paper exert all their effort to acquire some basic information through interviews conducted among the companys personnel and costumers so that the students will be communicate abou t the secrets behind the products success despite the fact that it was just recently established compared to its counterparts. C.Small Fast-food Business Owners In the midst of intense competition in the market, particularly among food industries, this paper will help those small fast-food business owners to go along with those successful food businesses in winning the publics taste. They can acquire the ideas being presented in this paper, or at least add together them with their unique ideas so that they may leave any peculiar mark upon those people who bought their product.The basic marketing strategy of McDonalds was proven to be effective, therefore adding any peculiar ideas to this strategy or some sort of ingredients to the product itself may help them to secure customers loyalty from the future changes in the market or from the constantly changing tastes of the people. D. Aspiring Business Beginners This paper will help not only those who want to be engaged in the food equ ines, but also those who are thinking a kind of business that will surely win the favor of the mass.People nowadays are becoming more practical in terms of financial matters without move their desire to at least experience some sort of luxury. Therefore, this paper will provide them such a business idea that will suit to the basic needs and wants of the common people at a very affordable price. Scope and Limitations This paper aims to show those indications of customer loyalty towards their favorite fast-food hangout despite the fierce competition among food industries.Since the topic focused on the relationship between the McDonalds Company and its customers, it is very important to present some documents concerning the companys sales and the customers point of view toward the products, based upon those information available through business periodicals, internet sources, and the target sales climb on being presented in a certain McDonalds branch. Because of this, the researchers sought the help of some employees in order to present important details in relation to the topic, because they believe that reaching the target sales of a retain branch indicates a positive response from its loyal customers.