Apple iPhone Essay Example for Free

apple iPhone searchJapan to Apple iPhone No Thanks and Would rice paddy Mouse tucker Shark Fin soup these deuce elusion studies shows what happens when consumer behavior and merchandise mix in worldwideization goes very wrong. These two studies wear out how marketer think they atomic number 18 heavy(p) a wonderful product and service in the case of Apples the iPhone and Disney the Sharks Fin Soup. Understanding the consumers behavior and the customs and values of the conclusion impacted these two pushs. Apologies close media press and changes in the strategy to jerk off the approval of the consumers. Both case studies points out the impact of engineering and how it at first affected the break aways for bad with negative that changed the reputation of both companys.Apples dilemma was very muggy for the company with negative reports and predictions of how the iPhone was going to sell in Japan. The propaganda was already put out to the media about the Nipponese say ing No Thanks to Apple concerning the iPhone 3. Apple thought that Japan would be ecstatic with the bare-ass product but supposedly the opposite occurred with reports of weak showing of the iPhone3. Of course with Apple being the shimmy edge in technology and innovation in the western world Japan did not savour the same way about Apples iPhone3. First Japan was a hard market to try to get into the for Apple and their competition Nokia, and Motorola, whose attempts to grab Japanese customers were futile. So this was going to be a difficult campaign for Apple. At the time Japan was hostile toward western reproach including Nokia and Motorola which I thought were Japanese brands. Whats wrong with the iPhone, from a Japanese perspective? The high monthly data plans that go with it, its lack of features, the low-quality tv camera, the antique design and the fact that its not Japanese. Besides pagan opposition, Japanese citizens possess high standards when it comes to carrel phones .The country is famous for being ahead of its time when it comes to technology. Japanese consumer rather would use their own brand even if the feature is not used frequently. For example, Japanese handset users are extremely into video and photos .The iPhone had neither a video camera nor multimedia text messaging. A highlight feature enjoy on their handset is a TV tuner. Many consumers likewise used their cell phone as their tho computer device and also as a TV. The monthly rates was considered to expense and many consumers did not want to pay the monthy bill. Apple had to make finish because the consumers behavior was very contrasting in Japan. The Japanese in the time of No Thanks were more communal than individualistic which a recent trend with the younger generation is. They were not considered conspicuous consumption they way it is in western countries. The Japanese way of consumer behaving was inherited from Edo Period of history (each class had it own code) Brand shoppin g revealed two things about the Japanese consumer social status and quality of product. Japanese consumers are known for being demanding with products. The Japanese consumer shopped mostly in department stores but now this is changing with malls. The Japanese consumer is a cautious expender and that is why the monthly charge for service was problem for Apple. They are also very environmental certain and health conscious.Apple did not understand that Japan demographic of aging is very large with lifespan expectancy being vey long. So Japan has a big 60 plus consumers demographic that personify by the old tradition, values and customs. These consumer behaviors were very different from the western marketer Apple did not cook these in to consideration when the iPhone came out. The marketer had to start at zero level and make huge marketing decision for the Japanese market. Quality of the iPhone its features had to be reintroducing to the consumers to the cell phone market in Japan. Many iphones were given away so as to help the consumer get comfortable with the iphone a great strategy. The monthly set had to be adjusted but they really had to do with the value of the Yen. The Bloomberg report today notes that the iPhone has captured 72 percentage of the Japanese market. High price, lack of a video camera and stake for multimedia messaging, all threesome of those shortcomings have been addressed. Softbank who Apple used to sell iPhones gives away the phone for free, and Apple has added a video camera and support for multimedia messaging.The Bloomberg report further suggests that those moves were just what the iPhone needed to gain a foothold in Japan, which we also acknowledged in a report published August 2009.(Tewney ,2008) Would Mickey Mouse Eat Sharks Fin Soup? Became fiasco for Disney with reports that Disney wool start serving Shark Fin Soup to their customers in Disney Hong Kong. In a feature dated May 18, the Hong Kong Standard reports that shark quint soup, along with make fun suckling pig and sliced abalone, will be included in wedding banquets Disney is promoting at the two hotels at the Hong Kong Disneyland resort. Sharks fin soup is a traditional Chinesedelicacy common at weddings and other important social events. Eating sharks fin soup carries cultural significance and is seen as luxurious and a display of affluence and generosity. However the process by which sharks are caught and killed to provide the ingredients has long been criticized for the way in which fins are harvested. A 2004 survey by the International articulation for the Conservation of Nature (IUCN) found that out of 262 shark species around the world, 56 were endangered.The Hong Kong Standard publishes a follow up on up to the story on May 23 and reports that Disneys plans to serve sharks fin soup have outraged local environmentalists. Under the environmentally umbrella Disney has integrated conservation efforts into its quotidian operations. Th e company says its employees around the world proactively support environmental initiatives through all aspects of its business and states that it is committed to reconciliation environmental stewardship with our corporate goals throughout the world. Disney lesson was tradition and customs no longer overruled environmental issues because affluent consumer wants a certain food or clothes. The voice of green and environmental safety out powered and was louder than the coin of the wealth who wanted the Shark Fin Soup. With the new rising environmentalist animal cruelty instigate this was not going to be easy for the affluent consumer to win. Disney was going to have to make a decision not to serve the soup at all and it did. Globalization, can intentionally or otherwise attain social and cultural differences, which can often have a bearing on consumer behavior and in turn, lead to brands developing a more consistent global identity, one which doesnt have to disquiet about the back lash of possible misinterpretation in other parts of the world.This isnt to say that marketers opine cultural issues are no longer important. In fact, quite the opposite is true. The more information a brand holds about the world and its contrasting consumers the more chance it has of understanding and manipulating them. The interlocking of economic spheres is another(prenominal) aspect, which has affected consumer behavior for very different reasons all together. The European Union and the combine currency of Euro connecting different countries with the same currencies make for a huge consumer behavior being established. This was also the problem with Apples because Japan does not have the same cultural values as the western hemisphere which was a learning campaign for Apples globalization.The arrival of the Internet and advances in technology have succeeded in breaking down social and cultural barriers, but have not succeeded in stopping the masses from being continually guided b y those who are learning more and more about them and the way they behave.In conclusion these two global business dilemma help to open the way for a precise understanding of different culture that helps with evolving of globalization to include all cultures and to give the best culturally socially, environment decision while giving the best service and product.ReferenceKey Characteristic of The Japanese Consumer (2014) Retrieved from http//www.slideshare.net/rpretet/key-characteristics-of-japanese-consumers CRS ASIA (2014) Retrieved from http//www.csr-asia.com/weekly_news_detail.php?id=5318 Consumer Behavior (2014) Retrieved fromhttp//publicresearchsystems.blogspot.com/2009/01/report-on-global-factors-affecting.html Why Japans Hate Apple (2014) Retrieved from http//www.wired.com/2009/02/why-the-iphone/ . Softbank who Apple used to sell iPhones gives away the phone for free, and Apple has added a video camera and support for multimedia messaging. The Bloomberg report further suggests that those moves were just what the iPhone needed to gain a foothold in Japan, which we also acknowledged in a report published August 2009. Why Japans Hate Apple (2014) Retrieved from http//www.wired.com/2009/02/why-the-iphone/ Would Mickey Mouse Eat Sharks Fin Soup Retrieved fromhttp//www.nytimes.com/2005/06/17/business/worldbusiness/17shark.html?pagewanted=all_r=0